AI Insights · Timothy · October 2021
Top 5 Social Networking Apps in Africa Q3 2021 Performance
In Q3 2021, the top social networking apps in Africa saw varied trends in downloads, revenue, and active users, with BIGO LIVE leading in several metrics.
In the third quarter of 2021, the performance of the leading social networking applications on a unified platform in Africa showcased notable trends in downloads, revenue, and active users. Here’s a breakdown of how the top 5 apps fared, based on data from Sensor Tower.
BIGO LIVE-Live Stream, Go Live demonstrated a strong presence with weekly downloads consistently above 120K, peaking at approximately 143K in mid-September. Revenue-wise, it saw fluctuations, with a significant peak at around $60K in early August. The app maintained a robust user base, with weekly active users steadily increasing from 1.1M at the start of the quarter to over 1.2M by the end.
Tango - Live Stream, Go Live experienced stable weekly revenue, averaging around $50K, with minor peaks and troughs. Downloads peaked at about 42K in late July before declining towards the end of the quarter. However, active users saw a general increase, reaching nearly 445K in the last week of July.
Dingtone: Phone Calls + Texts maintained a consistent download rate, averaging around 8K per week. Revenue trends were relatively stable, fluctuating around $10K. Active users saw a slight increase mid-quarter, peaking at approximately 62K in late July.
Azar: Video Chat & Meet People showed a strong download performance, with weekly downloads consistently above 50K and peaking at about 67K in mid-August. Revenue remained steady, averaging around $16K. Active users also saw a gradual increase, reaching over 420K in mid-August.
Status Saver Video Photo Save displayed steady weekly downloads, averaging around 19K. Revenue showed minor fluctuations, averaging around $7K. The app's active users consistently increased, reaching approximately 189K by the end of September.
For more detailed insights and data, visit Sensor Tower.